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Educating the North East Community


March 9, 2016 Facebook Twitter LinkedIn Google+ Advertising News


Double Concentrate is a Creative Design Agency located in Gateshead, offering services such as web design development, marketing, advertising and brand strategy.

In the next few months, they are putting their sustainable ethos in action by sharing what they know through interactive educational workshops. These workshops will be based on trending topics featuring guest speakers that are experts within the field, ideal for those that have little understanding of the topic, business owners, hr/marketing staff and students.

Creative Director Andrew Kilburn says “having worked in the Creative Industry for over 15 years and starting my own business, I know how difficult it is to keep up with the pace of the industry. Not only will you keep up to date with latest topics, but you will take away ideas to help improve your business.”

Workshops will be held by Creative Director Andrew Kilburn and Marketing Strategist Ripa Begum, based on Content Marketing, Email Marketing, Social Media and Brand Marketing.

Content marketing is one of the top digital trends emerging this year. In the workshop, you will learn how to create valuable, engaging and consistent content to attract and retain your audience. Where everything is becoming SMART, traditional marketing is becoming less effective by the minute, so a workshop like this will certainly help achieve the results you want.

Email Marketing is mentioned repeatedly on the internet at events and meetings. There is a reason why. When done well – it is one of the least cost effective marketing channels to promote a service or business online. But in order to do it well you need to know the basics to create defined strategies when targeting your audience. In this workshop, you will learn the best ways to make use of Email Marketing.

Social Media is one of the best tools to use if you want to create a strong presence online. In this workshop, Twitter, Facebook and Linked will be discussed in detail of how you can make effective use of it.

Branding is an identity that represents your products, services and company. Truly successful branding is when you can create an emotional relationship between the brand and the client. In the workshop, you will examine the factors associated and how to consistently craft messages that supports and enhances that emotional relationship.

You can buy tickets via www.eventbrite.com. Workshops will take place in Jam Jar Studios, 5 Mulgrave Terrace Gateshead. Complementary wifi will be available along with free tea & coffee. A buffet lunch will be provided by The Curry Garden at 12pm.

For more information visit our website www.doubleconcentrate.com